Meet Matt

Matthew is the creator behind @MattsGardenAustralia, a fast growing Australian gardening platform built around a simple idea, helping everyday people learn how to grow their own food at home. What started as a small backyard experiment with a few tomato plants quickly developed into a genuine passion for gardening, learning through trial and error, and sharing the journey publicly.

Based in Australia, Matthew documents the real process of building a productive backyard garden from the ground up. His content is not about perfection or theory, but about what actually works in real conditions. From soil preparation and planting techniques through to pest control and harvesting, everything is shown in a practical and relatable way that makes gardening feel achievable for beginners.

As the audience grew, so did the mission behind the page. Matthew now focuses on helping Australians reconnect with home grown food and gain confidence in starting their own gardens, regardless of space or experience. His approach is built on simplicity, consistency, and learning in public, showing both successes and failures along the way.

A key part of the journey has been experimenting with different growing methods and systems, including raised garden beds and VegePods. These setups have become a central feature of the content, providing real time insights into what performs well and how to get the best results in Australian conditions throughout the year.

Alongside growing vegetables, Matthew also shares honest product recommendations and garden tool insights based on real use in his own backyard. The focus is always on practicality rather than hype, helping people avoid common mistakes and invest in products that genuinely support better growing outcomes.

Today, @MattsGardenAustralia continues to grow into a community of people who are interested in self sufficiency, better food quality, and the satisfaction of growing something from seed to harvest. The long term goal is simple, to make backyard gardening accessible, enjoyable, and successful for as many Australians as possible.

Matt’s Marketing Experience

Matthew brings a unique blend of high level marketing experience and real world content creation to MattsGardenAustralia. As the founder of Urban Creative Marketing, he helped produce marketing campaigns, photography, videography, social media content and branding materials for more than 6,500 properties and over $3 billion worth of real estate across Australia.

Working alongside leading real estate agents, developers and property professionals, Matthew developed a deep understanding of visual storytelling, audience engagement and creating content that captures attention and drives results.

Today, those same professional marketing and content production skills are being applied to .

From cinematic garden videos and educational TikTok content to product reviews, sponsored campaigns and brand collaborations, Matthew combines authentic backyard gardening with years of high level media experience to create content that is engaging, relatable and built for modern audiences.

Work With Matt

Looking to promote your gardening brand, product, or business to a highly engaged Australian audience?

Matt partners with brands that align with backyard gardening, self sufficiency, outdoor living, and growing food at home.