Work With Matt
Working with @MattsGardenAustralia means partnering with a fast growing, highly engaged Australian gardening audience that is built on trust, authenticity, and real backyard results.
The content is focused on practical gardening, home food production, and product use in real outdoor environments, not staged studio content.
Brands that collaborate with Matt are featured directly inside genuine gardening content that reflects how people actually grow food at home. This creates strong audience connection, higher engagement, and more meaningful product exposure compared to traditional advertising.
Every collaboration is approached with one key principle: if it wouldn’t be used in a real backyard garden, it doesn’t get promoted.
Our Community
At Matt’s Garden Australia, we connect with a vibrant, highly engaged community of plant lovers, backyard growers, and green thumbs. Here is a snapshot of who is tuning in:
Audience Breakdown
Gender Demographics:
70% Female / 30% MaleAge Range:
Prime demographic of 25 to 54 years oldLocation:
95.6% of our audience resides right here in Australia
Ways we can work together
❋ Sponsored TikTok Posts
Sponsored TikTok posts are created as part of real gardening content, not traditional ads. Products are featured inside ongoing garden projects so the audience sees them being used in a natural and practical way.
These videos are designed to feel authentic while still clearly showcasing the brand and its benefits. The focus is always on storytelling, engagement, and showing real results in an Australian backyard environment.
❋ Product Reviews & Testing
Product reviews are based on real use over time in actual garden conditions, not quick unboxings. This allows for honest feedback on performance, durability, and real world results.
Each review includes practical insights such as setup, ease of use, pros and cons, and final outcomes. Only products relevant to backyard gardening and food growing are considered for testing.
❋ UGC (User Generated Content) Videos
UGC content is created for brands to use on their own advertising channels and social platforms. These videos are filmed in a real backyard garden setting to ensure authenticity and relatability.
Content can include demonstrations, tutorials, problem solving videos, and seasonal gardening applications. The goal is to provide brands with high converting, trust based content that feels like a real customer experience.
❋ Brand Affiliate Links and Partnerships
Affiliate partnerships allow products to be recommended organically across TikTok content, captions, and video descriptions. This creates ongoing visibility rather than a one off promotion.
These partnerships work best for gardening tools, seeds, soil products, irrigation systems, and outdoor living products. Every recommendation is based on relevance and genuine use in the garden.
Collaboration Philosophy
Every partnership is built on authenticity, trust, and real world relevance to home gardening. If a product genuinely helps people grow food better or easier, it fits naturally into the content.
The audience follows @MattsGardenAustralia for practical gardening knowledge, so all collaborations must add real value. This ensures long term credibility for both the brand and the platform.
Samples of Content
This section features real User Generated Content from our gardening community, showcasing authentic results, progress, and everyday success in home gardens across Australia. It highlights how real people are using Matts Garden Australia tips, products, and ideas in their own backyards.
Brands We Are
Already Working With
Let’s Work Together
Collaboration opportunities are open to brands in gardening, outdoor living, and self sufficiency spaces. Each partnership is tailored to suit the product, campaign goals, and desired content style. From one off sponsored posts to long term ambassador relationships, all options focus on creating content that feels real, engaging, and effective.